You can find plenty of great and evergreen content designed to run for just a handful of episodes. Not all podcasts are meant to be unending series. Despite that assessment, however, Amplifi noted that not all podcasts are suited to multiple episodes: Indeed, according to 's James Cridland, 63% of single episode podcasts came via Spotify's Anchor and another 16% came from iHeart's Spreaker, both of which are free-to-use hosting providers that appeal to new podcasters who are still experimenting with the medium.Īmplifi suggests that the way single-act runs inflate the 2 million number is equivalent to including TV shows that produced a pilot but never became a series in a list of all-time TV shows. The statistical breakdown suggests that 'once-and-done' podcasts clutter up the ‌Apple Podcasts‌ library with what might be considered 'dead-end' content.

Looking at podcasts offering ten or more episodes, a little more than a third of all titles have achieved this number (around 36%), which places around 720,000 podcasts at the ten-episode level. According to the latest podcast analytics, Apple's Podcasts platform recently surpassed 2 million titles, however almost a quarter of those shows have only published one episode, suggesting the numbers are inflated by so-called 'once-and-done' podcasts.īreaking down the latest statistics provided by Podcast Industry Insights, industry advisor Amplifi Media found that 26% of listed podcasts have published just one episode, suggesting that many content creators immediately went out of business or else never intended to continue creating beyond their opening act.Īdjusting the mark, Amplifi found that 44% of podcasts have published three or fewer episodes, meaning if the arbitrary benchmark of a 'real podcast' is set as a series of at least four episodes, then the total number of shows on Apple Podcasts is closer to 880,000.

Apple podcast online